Marketing is an important aspect of running an effective, profitable business. Marketing, especially for small home run businesses can be extremely expensive, but there are things you can begin doing immediately, (for free), which will help grow your business.
1. Tell people what you do
Whenever the opportunity presents itself, tell people what you do. And when the opportunity doesn’t present itself – create the opportunity. You create the opportunity by asking others what they’re passionate about. It’s much more effective than asking the usual “what do you do for a living?”
You’re more likely to be remembered as someone passionate about the service you provide.
2. Arrange for a demonstration of your product
Depending on the type of service / product you provide, you can arrange for your goods or services to be demonstrated appropriately.
If you create art products, such as pottery, or paintings, partner with a restaurant. They could use your items as “free decor” and you have a permanent exhibition of your goods. You can even arrange to pay the restaurant commission on any sales.
If you teach pottery classes, arrange for one free “how to” demonstration – either from your home, or possibly the local library.
Brain storm with friends and family, and use the Alberton Online forum to get additional suggestions for your particular product or service.
3. Don’t tell people you run a “home” business
By not telling people you don’t run a home business, I don’t mean to suggest that you should hide the fact that you run your business from home. Rather, you should concentrate on telling them about the product or service you provide. People, often apologetically, refer to their business as a “home” business.
Remember that “home” is merely the location of the business and not a reflection on the actual service or product you provide.
4. Provide good service and a quality product
Returning customers is one of the most cost effective ways to keep your business thriving. It’s much cheaper maintaining an existing customer than it is to find a new one. Poor service has a way of getting a mention more often than good service, but if you deliver more than the customer expects, you’re more likely to get a mention too.
5. Post regularly on internet forums and blogs
Search for forums and blogs related to the industry you’re in. Post thoughtful and helpful comments, which reflect your expertise, and include a link to your website (if you have one), or to any other electronic means by which interested people could make contact with you - such as an email address or your Facebook page.